The global event services market revenue was around US$ 597.1 billion in 2023 and is estimated to reach US$ 1,154.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.6% during the forecast period from 2024 to 2032.
The term "event" describes planning a performance, which entails a public gathering at a set location and time. Conferences and exhibitions, business gatherings and seminars, marketing and fundraising, trade exhibits, music and art performances, and product launches are among the most popular events. The initial stage of any significant event involves understanding the audience and their behavior that engages and excites them and the final stage involves conducting an event properly.
Factors Influencing Market Growth
- The growth of the event services market is propelled by a huge surge in business activities such as seminars, employee training activities, development in the hospitality & tourism sectors, and growth in IT hubs across the world.
- Increasing demand for online registration and payment and the need for a reduced total price of ownership are estimated to propel the market growth.
- The presence of numerous alternatives and high entry hurdles for new market participants are expected to hinder the market expansion.
Impact of COVID-19
The COVID-19 pandemic had a negative impact on the market. The government's implementation of lockdown measures to contain the virus resulted in the cancellation of nearly all exhibitions, face-to-face meetings, conventions, trade shows, and seminars. Moreover, the quick decline in international tourist arrivals during the pandemic led to a decrease in the event services market growth.
Regional Insights
North America dominated the market in terms of the largest shares and is estimated to maintain its dominance during the projection period. This can be attributed to the large number of public events organized in the regional market such as film festivals, marathons, and many other events. These events hosted by different educational institutions along with a large number of private events are key elements boosting the market growth in the region.
Europe is estimated to dominate the market in terms of revenue. This region has been especially successful in winning conferences of global associations with over half of the top countries and cities selected as destinations for global association conferences.
Leading Competitors
The leading competitors in the global event services market are:
- StubHub
- ATPI Ltd.
- wonderland
- Basset Events Inc.
- BCD Group
- FX Group Ltd.
- Access Destination Services
- Intelligent Protection International Limited
- International Security Agency
- Martin Audio Ltd
- Others
Segmentation Analysis
The global event services market segmentation focuses on Service, Event Type, End User, Organization, and Region.
Segmentation based on Service
- Strategy, Planning, Budget, and Development
- Communication and Logistics
- Attendees Management and Engagement
- Event Catering
- Virtual or Hybrid Event Enabler
- Location Rental
- Others
Segmentation based on Event Type
- Music Concert
- Festivals
- Sports
- Exhibitions and Conferences
- Corporate Events and Seminars
- Others
Segmentation based on End User
- Corporate
- Sports
- Education
- Entertainment
- Others
Segmentation based on Organization
- Small and Medium Enterprises
- Large Enterprises
- Government Bodies and NGOs
Segmentation based on Region

- North America
- The U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Singapore
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa